A SWOT Analysis is most frequently applied to the business as a single entity.

However, a SWOT Analysis can be used at almost any level in a business including;

• individual products and services
• operations e.g. marketing or manufacturing
• opening a new retail outlet
• new investment opportunities
• suppliers
• competitors

The list is almost endless. In the Guide we detail the various types of SWOT Analyses that can be completed with examples from 25 separate Analyses. Order your FREE Guide to obtain full details.